PRIV, a new on-demand beauty and wellness app, has received $3 million in funding.

Alain Schibl, executive chairman, PRIV, commented:

“We’re excited that due to overwhelming interest from our existing strategic investors, this funding comes as an extension to our original investment pool.

The app is designed to send vetted personal trainers, yoga instructors, masseuses, spray-tanning specialists, hairstylists, and manicurists, straight to a user’s door. The money will be used to fund expansion plans and further development of the B2B and B2C platform.

Schibl added, “Having recently launched in LA and announced our expansion to London, we’re thrilled to announce this round of funding which will only continue to enable our growth momentum.”